Detailed Target Audience Profile

Name: Craig Fox
Gender: Male
Age: 27
Socio-demographic: C1
Race: White

Craig has just recently finished University studying media production and lives in leeds in a one bedroom flat with his dog Henry He has a part-time job working in a local bar primarily working nights. His favourite actor is horror and cinema legend Boris Karloff. He thoroughly enjoys horror films, especially classics like 'Night of the Living Dead' and 'Children of the Corn', he see's these an an escape and likes to imagine himself in these situations without actually being there, he get's a certain adrenaline rush out of it. He often stays up very late at night and watches multiple different horror films and sometimes likes to post his reviews on various different blogs and talk to people about what they have watched and there opinions. But he also likes other genres not just horror, for example comedy. One of his favourite films is Superbad. Around his flat are numerous posters of films like A Nightmare on Elm Street, Friday the 13th, but also music posters. Craig is an avid music fan, his favourite bands are the Beatles, the Rolling Stones and the Stooges. He goes to a lot of gigs, most recently Metallica in Reading. Craig is also a very big fan of fast-food, primarily indian food. With many fast food dishes (mcdonalds, burger king, chinese, indian, dominos)lying around his very messy flat, on-top of all of his clothes that are strewn about the room.He enjoys socialising with friends and often goes out nearly every Friday and Saturday night, you can usually find him in a local nightclub or bar. But during the week he enjoys a trip to the cinema, often viewing a film more than once.